What Is Extended Reality? Can It Benefit Businesses?

Extended reality (XR) is a term that covers a range of technologies used to create immersive, interactive experiences. These experiences can be used to simulate real-world environments or create entirely new ones. businesses can use XR technologies to enhance training, marketing, and product development.

XR can be used to create simulations of real-world environments for training purposes. For example, employees can be placed in a virtual customer service environment to learn how to deal with difficult customer interactions.

XR can also be used for marketing purposes. For example, potential customers can be given a virtual tour of a product before it is released. This can generate excitement and pre-orders for the product.

Finally, XR can be used to develop products. For example, engineers can use XR to test how a new product will interact with its environment. XR technologies are still in their early stages of development, but they show great promise for businesses.

By investing in XR technologies now, businesses will be able to stay one step ahead of the competition.

Extended reality is becoming a big deal in the gaming industry, and it’s going to change the way we do things in the future. However, there’s a lot of confusion about what it really is and how it can benefit businesses. Let’s unpack this.

What is Extended Reality

XR, or Extended Reality, is a technology that uses technology to turn real things into virtual reality. The technology is currently being researched and developed to make it easier to create immersive experiences. In addition to visuals, it can also enhance the sense of smell and taste.

Although the technology is not fully developed yet, it has the potential to help solve many global problems.

Among the applications for extended reality are medical and aviation training. It can help doctors visualize and plan intricate surgical procedures and train people in high-risk environments. Training aviation students with real airplanes can be dangerous, but digital simulations provide an immersive experience.

As a result, extended reality is a promising technology that will continue to grow in the coming years.

Extending reality is becoming a common feature of many games. As eSports become more popular, developers are looking for new ways to improve the gaming experience.

The technology is also allowing developers to bring immersive experiences to audiences. HP, for example, recently broadcast a live OMEN eSports tournament using XR, which gave viewers the chance to immerse themselves in a virtual environment.

Additionally, it allowed the gamers in the studio to review their gameplay from within the virtual environment. This was a truly immersive experience for both spectators and participants.

The History of eXtended Reality

The history of Extended Reality (XR) can be traced back to the 1960s when Ivan Sutherland developed the first head-mounted display. Sutherland’s device, called the Sword of Damocles, was a bulky contraption that was only capable of displaying simple wireframe graphics.

Despite its limitations, the Sword of Damocles is considered to be the first XR device. Since then, XR technology has evolved rapidly. In the 1980s, the first virtual reality (VR) headset was developed by VPL Research.

VR headsets provide a more immersive experience than head-mounted displays, and they quickly became popular in the gaming industry.

Since then, many researchers have been developing new applications for the technology. Today, VR headsets are used for a variety of applications, including training, education, and entertainment.

eXtended Reality vs VR

Extended Reality (XR) is the umbrella term for a collection of technologies that overlay and immerse computer graphics in real-world environments. These technologies include augmented reality, virtual reality, and mixed reality, all of which have unique purposes and use cases.

Despite their differences, XR is positioned to play an important role in the future of the metaverse, which is the new convergence between the real and digital worlds.

Extended reality is an increasingly popular way to experience virtual worlds. It can be enjoyed on a wide variety of devices, including powerful PCs, mobile phones, and other devices.

Each device has its own characteristics and limitations when it comes to delivering VR experiences. However, the true power of this new technology lies in the hands of the creators.

While VR used to be the domain of developers and designers, the rise of drag-and-drop virtual reality building software has made it easier for anyone to build virtual experiences. With a growing number of applications and integrations in business processes, XR is now a mainstream technology.

Extended reality was first made available to millions of individuals in the earlier decade. This was made possible with the advent of SteamVR, a PC VR runtime. This allowed more people to experience VR with a high-end GPU. Moreover, virtual reality is now beginning to enter social domains, extending the reach of virtual reality in the real world.

eXtended Reality vs AR

AR is an exciting technology that blends interactive digital elements with real-world environments. These elements can be visual overlays, haptic feedback, and more.

Ever since smartphones first came out, AR has become one of the most accessible forms of extended reality. It works by using the phone’s camera to capture real-world and overlaying virtual objects.

AR uses your own devices, while VR requires you to purchase additional hardware. Both technologies are becoming more common, though defining them is still difficult. For example, you might use a face filter in Snapchat, but that’s augmented reality. If you want a virtual reality experience, you’ll need a headset and VR-compatible controllers.

AR has many potential uses, and the latest examples include the game Pokemon Go. Other innovative examples of AR include the ARKit and ARCore software on Apple devices, the IKEA mobile app, and the US Army’s Tactical Augmented Reality. AR is being used by companies in all fields, but the video game industry is a leading user.

Mixed Reality vs eXtended Reality

Mixed Reality (MR) is one of the latest facets of eXtended Reality (XR). It combines aspects of virtual reality and augmented reality. The resulting experience merges real-world objects with computer-generated content, providing an immersive and interactive experience.

While both types of technology are still in their early stages, XR has the potential to play a significant role in the metaverse. Once developed, it could help bridge the gap between the real world and virtual reality, allowing people to experience true reality and virtual simulations in an entirely new way.

Extended reality is the next evolution in computing. It uses computer vision and graphical processing to provide realistic views of real objects. For example, using the Microsoft HoloLens smartglasses, users can move real objects while interacting with digital content.

In other cases, using a holographic device such as Google Glass, the user can use their hands to scroll through their Twitter feed and navigate the internet.

While MR is still in its early stages, it is already being used for educational purposes. For example, some aircraft manufacturers are using it to train technicians on how to repair engine problems. Technicians wear specialized headsets that allow them to interact with a hologram of an engine by gesturing, gazing, and using a voice user interface.

Use Cases of Extended Reality

Extended Reality can be used for many different applications. In healthcare, it can help people better understand their medical conditions. It can also improve treatment assistance, surgical training, and visualization.

In the retail sector, extended reality can be used to create a personalized promotional campaign and allow customers to try on apparel before they buy it. The educational sector can benefit from extended reality as well, creating a more immersive learning experience.

In the tourism and medical fields, extended reality technology can be used to enhance training and safety procedures. It can also be used in remote work settings. For example, employees at hospitals can use extended reality technology to help them understand and diagnose health and safety issues.

It can also be used in training for professionals working in high-risk environments.

Extended Reality technology is also being used in games. It can create a completely immersive virtual environment, combining real-time rendering with camera tracking. This gives the user an immersive experience that will have them feeling as if they are inside the game.

The Future of eXtended Reality

In the Winter of 2020, 40 educators gathered at the Yale Center for Collaborative Arts and Media to discuss the future of eXtended Reality (XR) in higher education. The participants were mostly members of HP/EDUCAUSE’s Campus of the Future research group, who have been involved in XR deployment on campus for one to three years.

XR has emerged as an important technology for mobile devices. The company Qualcomm is known for its mobile chips for smartphones, but it is also making significant investments in XR.

This technology is no longer just a fad and is becoming widely available and more affordable. Facebook, for example, is investing heavily in the field. In fact, they’ve even changed their name to Meta, which means “metaverse”.

Although immersive technologies are exciting and promising, the challenges they present are significant, and there’s no denying that privacy is an issue.

Extended reality is a term that encompasses all kinds of immersive technologies, including virtual, augmented, and mixed realities. These technologies use technology and wearables to add information to real-world objects. The goal of these technologies is to provide the user with a completely immersive experience.


In conclusion, augmented reality is one of the newest technological advances in the enterprise space. The popularity of these new technologies has changed how companies do business and continue to evolve.

By bringing computer-generated images into the real world, augmented reality provides new opportunities for businesses to interact with their customers.

This technology can be used to provide information about products, services, and promotions. Additionally, augmented reality can be used to train employees and provide instructions for tasks. The possibilities for businesses are endless and the potential for this technology is great.

The popularity of these new technologies has changed how companies do business and continue to evolve. By providing a more immersive and interactive experience for employees and customers, augmented reality is quickly becoming a staple in the business world.

As technology continues to develop, it will be interesting to see how else augmented reality will change the way we work.